Our Firm

Cheri Knight has been empowering clients' vision, values, and legacy for more than 25 years. Wise counsel and access to customized wealth management strategies is essential for individual and corporate clients in today's environment. A solid financial plan can enhance retirement, wealth preservation, lifetime income, and sustain or transfer wealth at every stage of one's financial life. Cheri provides individuals and business clients with sound financial planning and risk management, complimented by access to traditional and alternative investment strategies. Experience, integrity, transparency, and care are central to the client communication process.  

As Principal of Knight Asset Management, Cheri is a trusted wealth counselor and advocate. She is a Registered Representative and an Investment Adviser Representative affiliated with The Strategic Financial Alliance, Inc. (SFA), a full service Broker-Dealer and Registered Investment Adviser. The Strategic Financial Alliance, Inc. was formed to cater to the needs of financial planners and investment advisors who wish to remain independent of the large multi-national firms and free from proprietary products or quotas.

Cheri is a Director on the SFA Holdings, Inc. Board of Directors. She is also a member of the Financial Services Institute.