Our Firm

Cheri Knight has been helping guide clients' vision, values, and legacy for more than 25 years. Experienced advice and access to customized wealth management strategies is essential for individual and corporate clients in today's environment. A solid financial plan can enhance retirement, wealth preservation, lifetime income, and sustain or transfer wealth at every stage of one's financial life. Cheri provides individuals and business clients with financial planning and risk management, complimented by access to traditional and alternative investment strategies. Experience, integrity, transparency, and care are central to the client communication process.  

As Principal of Knight Asset Management, Cheri is a wealth counselor and advocate for her clients. She is a Registered Representative and an Investment Adviser Representative affiliated with The Strategic Financial Alliance, Inc. (SFA), a full service Broker-Dealer and Registered Investment Adviser. The Strategic Financial Alliance, Inc. was formed to cater to the needs of financial planners and investment advisors who wish to remain independent of the large multi-national firms and free from proprietary products or quotas.